It has been quite unfortunate that clients often attach
unrealistic expectations after handing over the project to marketers. The main
reason is that marketers fail to give an overview about possible outcome even
if the best practices are deployed. This type of miscommunication can lead to
complications in the project.
Talking about client’s expectations about outcome of
marketing efforts, this process is referred to as proposal building. Proposal is
influenced by price; i.e. better results can be expected with bigger
expenditures, whereas quality factor is usually ignored with cheaper rates.
However, the analysis of proposal from cost vs. value perspective isn’t that
simpler. There are many other factors that come into play. High price for high
quality service is an understandable notion but it doesn’t mean that every
website requires intensive operation to be able to compete. An already SEO
friendly website definitely required lesser work and hence the cost of that
work cannot be higher. This is the reason that understanding correlation
between cost and value of work is necessary for clients.
Some aspects that need to be taken into consideration are as
under.
Website’s page count
and overall condition
Websites with less number of pages are easier to optimize. Smaller
websites rarely have architectural complications which are quite usual in the
larger websites. However, it’s not a hard and fast rule that Indianapolis SEO
of small websites is always going to be cheaper. The structures of some of
small websites are so bad that they can’t be optimized unless a complete revamp
is performed.
Larger websites, on the other hand, are more exposed to get
complications developed in architecture and overall optimization because these
websites undergo content modification on regular basis. The complications in
these websites can affect user experience which plays critical role. Hence,
larger websites need to be dealt with from different angles when optimization
is required. Hence, the cost of this optimization would understandably be
higher. It is worth mentioning here that not every big website, due to its
already good architecture, needs intensive optimization work. In that case, the
client can expect lesser cost for the tweak work.
Competition
Optimization requirement isn’t only factor that digital
marketers take into the account while setting the price of any campaign.
Competition in respective niche also plays critical role in this perspective.
What technologies at what level are being employed by competitors is what the
marketers need to focus in order to develop a robust digital marketing plan. This
factor undisputedly raises the price of project.
Ambitions
The type of results you want get also decides the price that
you will need to pay. If your plan is to start slow and steady and letting the
momentum come with the time, you definitely not need extravagant services. You
will need to pay higher price if you want to keep up with the competition only
to make sure that you don’t lose sales. Lastly, it is going to cost you huge
from money spending perspective if your aggressive intent is to dominate the
entire niche.
